Corporate Management to Blog Visibility †Free Samples to Students

Question: Discuss about the Corporate Management to Blog Visibility. Answer: Introduction: The international hotel and hospitality brand, Marriot International, is one of the most prestigious and most desirable brands all around the world. When travelers put more emphasis on enhancing their personal experience within their stay in the hotels, they chose the brand over others. Marriot itself is a premium brand that provides a vast numbers of choices for the clients from all around the world for leisure and business travel (Wong Wickham, 2015). Marriot has been famous for delivering an unmatched guest experience at different global destinations. The organization is now providing a vast array of services to its clients which signify the enduring commitment of the organization of offering a greater service. Marriot has been considered to be the second valuable hotel brands all over the world in a recent survey. The brand value of the Marriot brand is considered to be 5.32 USDM in the year 2016 (Huang Cai, 2015). The Marriot International has more value than most favorable br ands in the world as the organization has been able to create an out of the world experience for the clients. Considering the scale of luxury hotels and brands, the Marriot International is capable of managing the high end luxury portfolio which has already been developed. The Marriot also does not have the value conferring equity, as the hotel brand itself is a luxury brand which is mostly known for the functional brands, mid tier suits etc (Liu et al., 2017). It is also one of the economic business travel brands all over the world. As far as the Marriott- W hotel Hong Kong is considered, this property sits at one of the higher places within the brand. There are three strata in the brand value recognition, invisible, mixed and pure (Lee, Oh Hsu, 2017). The invisible stratum is the one where the hospitality organizations are holding the developed brand position yet they are entirely autonomous. The Marriott- W hotel Hong Kong certainly does not include in this sector as it seems to unappealing as it seems to be compromised as most of the independent luxury brands are to be included here. Th e mixed stratum is mostly the set of the sub brands or the less endorsed brands; however the Marriott- W hotel Hong Kong is not even a part of this stratum as well. However, the within the pure brands, the endorsed or the pure brands are included. Marriott- W hotel Hong Kong is a part of this stratum which signifies that the hotel has all the functional segments which can build the brand in the international market. It stands within a diversified portfolio across a wide range of price points. The target market is the set of individuals or a group of sub-segments within the market place where the organization tends to identify its primary client base. There are several methods of segmenting the client base. For instance, any organization may want to segregate its customer base on the basis of its geographic locations such as cities, media markets or neighborhoods. The organization can also segment its client base on the basis of the demographic division which considers the education, cultures, race, age, income of the clients (Wong Wickham, 2015). Each of the target market has been designed considering the services and products in a method that meets the primary requirements of the client base. The brand, Marriot International is a luxury brand which designs its target market who seeks a luxurious and quiet place while they are staying the hotel. These customers mostly belong to the high income groups who are mostly in their 30s and they mostly tend to travel for their bu siness purposes. Moreover these customers are sophisticated, individualistic and usually self-defined who tend to spend a good amount of money while they are travelling for any business purpose. Therefore the Marriot hotels all over the world are providing an elegant and simple atmosphere for the clients that make them feel comfortable and leisured as much as possible without any kind of disruption or distraction (Lee, Oh Hsu, 2017). This brand is mostly for the travelers who want to travel in luxury. Marriott- W hotel Hong Kong is also one of the Marriott hotels that provide a comfortable stay for the clients. The deluxe rooms with city views are entirely blended with technologies including Wi-Fi, large TVs and marble bathrooms. The customers can enjoy the Hong Kong city skyline, the mountains from their rooms (Marriott, 2017). There are also additional perks such as outdoor pools, gym and the exquisite dining experience. Therefore the Marriott- W hotel Hong Kong meets all the qua lities to meet the target client base of the Marriot hotels. Reference list and Bibliography Dennis, A. R., Minas, R. K., Lockwood, N. S. (2016). Mapping the corporate blogosphere: linking audience, content, and management to blog visibility. Journal of the Association for Information Systems, 17(3), 162. Huang, Z. J., Cai, L. A. (2015). Modeling consumer-based brand equity for multinational hotel brandsWhen hosts become guests. Tourism Management,46, 431-443. Lee, S., Oh, H., Hsu, C. H. (2017). Country-of-operation and brand images: evidence from the Chinese hotel industry.International Journal of Contemporary Hospitality Management,29(7). Liu, M. T., Wong, I. A., Tseng, T. H., Chang, A. W. Y., Phau, I. (2017). Applying consumer-based brand equity in luxury hotel branding.Journal of Business Research. Marriott. (2017). Marriott.com. Retrieved 26 August 2017, from https://www.marriott.com Wong, T., Wickham, M. (2015). An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective. Tourism Management,48, 439-454.